Privacy & Compliance

CATEGORY :: Privacy & Compliance

It is no secret that for many users of the most prominent platforms on the planet, often with billions of users, a lot of personal data is collected for business and organizational use. Our privacy and compliance section explores the topics that matter to users and data professionals. We cover the various aspects of how users and organizations can protect their data and comply with the regulations that apply to their industry and region. 

Privacy focuses on how individuals and organizations control how their data is collected, used, shared, and stored. Compliance refers to adherence to the laws, policies, rules, and best practices that govern data privacy and security. 

Going forward, the state of privacy and compliance is one of increasing complexity and importance. Regulators, consumers, and businesses prioritize data privacy and security, especially with the challenges of an increasingly digital economy. 

Some trends and issues that shape the state of privacy include:

  • A global awareness– More countries and regions are enacting or updating data protection laws to address growing concerns over security and privacy. A good example is the EU’s General Data Protection Regulation (GDPR), which came into effect in 2018 and has inspired similar laws like Brazil’s Lei Geral de Proteção de Dados (LGPD), Japan’s Act on the Protection of Personal Information (APPI), and India’s Personal Data Protection Bill (PDPB). These laws aim to introduce more robust protections and give users rights over their data. 
  • Developing regulations in the US– Unlike the EU, the US does not have comprehensive federal privacy laws. Still, several states have enacted or proposed laws to fill the gap, including the California Consumer Privacy Act (CCPA), which came into effect in 2020 and grants Californians rights to access, delete, opt-out, and use their personal data. The state is joined by Virginia, New York, Colorado, Washington, and Massachusetts, which have passed or are considering similar laws.  
  • More investments in privacy technology– As regulations become more prevalent, companies have to adopt technologies that best help them comply with the rules and protect data assets, including discovery, classification, anonymization, encryption, consent management, access control, data governance, data subject request automation, and more. 
  • More privacy-related fines and charges- Data regulators have become more active and spirited in enforcing data protection laws and imposing fines. For example, in 2022 alone, the EU’s Data Protection Authorities issued over €300 million in GDPR fines for breaches and violations. The US Federal Trade Commission has also levied a record $5 billion fine on Facebook for the Cambridge Analytica scandal. 
  • A future without cookies– Cookies track online activities and preferences but have come under scrutiny for how they undermine security and privacy. Many browsers have implemented or are planning to limit third-party cookies by default, forcing companies to find alternative ways to measure and target online audiences that are not invasive. 

The list goes on, with the main aim of putting control back in the hands of users and preventing the abuse of privacy and security.